People of Fort Mill: Jeremy Stroud

Wednesday, June 26, 2019

Jeremy Stroud started off as a client to Beyond Marketing when his business, Independent Insurance Associates, needed a refresh in their current website and help with their social media. Since then, our relationship has grown more. He is no longer just a client that we work with. Which is why we feel the importance of highlighting him in our People of Fort Mill series. Here’s Jeremy’s story:


I grew up in Lancaster, SC. I was an only child. My mom worked at a garden center and my dad was a manager at a grocery store until I was about 10, then he went to work at Bowater. As far as dynamics, they were at everything with me; all the basketball games, baseball games, and did everything for me. I had a good childhood growing up.


I was working for another agent, and while I enjoyed working for him, I realized that there were opportunities I was missing out on. I started when I was 24. I had zero money; I barely had enough money to pay my own rent. We rented out the old Carolina Crown building on Main Street Fort Mill and my rent was $800 a month. It took everything I had to pay the first initial rent and lived off of credit for the first couple of years.

I knew when I was in college studying retail management, that I did not want to go into retail after school. It took some time to figure out what I enjoyed. One day in school, we had someone who sold life insurance come and speak. He asked us, “who wants to come out of college making $100,000 a year and not have a set schedule?” and I knew that was what I wanted. But once I got into it, I realized that selling life insurance was not for me. It was a lot of cold calling and that was not for me. After seeking advice from others, I found that selling home, auto, and business insurance was the better route to take. So, I started and continued to grow and now I am here.

I knew that being a business owner would be my new normal when I joined a referral club in Columbia. I was a young kid, dealing with the big dogs. I was working with the top realtors, mortgage brokers, CPAs and attorneys, and they were looking at me for advice. At that point in my life, I knew I was onto something because the business started flowing in. When I joined the referral club, I understood that I had done the right thing and that it would kick off, but I did not know exactly how or when. But when I was forced into making a decision about if I would take this venture, my previous experience taught me a lot about what to and not to do as a business owner.

Rewards and Challenges

Retaining business can be challenging. Once you get to a certain level, 10% of your business is going to leave and if you can retain 90% of your business, you’re doing good. People are going to move or shop around for other policies and that is the biggest challenge. When I first started out, my main concern was growing the business to be successful, but now it’s learning how to retain and also grow.

One of the best rewards I have experienced is knowing that I can leave the office and it never slows down. The people I have hired have the front desk down to a science. I do not have to be here every day behind my computer. I can be out seeing clients or being with my children and know that while I am gone my business is still running smoothly.

Visit Independent Insurance Associate's Website

Melissa Harper headshot


No one likes a pop-up unless it's fun and exciting and delivers great info! You'll never receive spam from us... EVER! We are in the business of giving away free marketing information to help your business. Just good stuff. How novel! 

You're Now Connected With Us Forever (Insert Evil Laughter)... Just kidding! You can opt out at anytime ;-)