5 Digital Marketing Ideas for Solar Energy Companies

Solar energy is not just a trend – it’s the future. As the world shifts towards sustainable energy solutions, solar companies are at the forefront of this revolution. However, with the increasing number of solar companies entering the market, we recognize that standing out becomes a challenge. For marketing decision-makers, crafting a robust solar marketing strategy is crucial to ensure your company’s success!

If you’re a marketing manager or director looking for solar advertising ideas and actionable tips to market your solar energy company, you’re in the right place. What is the most effective solar advertising? How do solar companies find customers? Let’s find out! Here are five digital marketing ideas for solar companies:

Tip #1: Use Instagram to Share Solar-Related Images

Why? Visual platforms like Instagram allow potential customers to see your work firsthand. Sharing images that visually communicate your mission, products, services, and impact of successful solar panel installations not only showcases your expertise but also builds trust with your audience. A solid visual approach is key to helping potential customers find you.

How? Important components of a successful Instagram page are not just your content but also the consistency, quality of photos, and engagement with your audience. Use relevant hashtags such as #SolarInstallation and #GreenEnergy, write compelling captions, and interact frequently with followers to increase visibility and engagement. Be sure to collaborate with your installation team to capture high-quality images worth sharing. 

Depending on your company’s goals, target audience, and market positioning, consider using the following types of photos or graphics on your solar company’s Instagram feed to make your mark on the digital landscape a strong one:

1. Solar Installations: Showcase completed solar panel installations on various types of properties (homes, businesses, farms, etc.). This is the core of what your company does – showcasing completed projects provides tangible proof of your company’s expertise and capabilities.

2. Before and After Shots: Display the transformation of a property before and after solar panel installation. These images visually demonstrate the transformation and impact of your company’s work which helps make it more relatable for potential customers.

3. Customer Testimonials: Photos of satisfied customers, possibly with quotes about their experience and savings. Authentic testimonials build trust and show real-life examples of satisfied customers, emphasizing the benefits they’ve experienced from working with your company.

4. Educational Graphics: Infographics or diagrams explaining how solar energy works, the benefits of solar energy, or comparisons of solar vs. traditional energy sources. Educating the audience about solar energy, its benefits, and how it works can help dispel myths and address common questions or concerns.

5. Behind the Scenes: Pictures of the installation process, team meetings, or manufacturing (if applicable). Giving a glimpse into the company’s operations humanizes your brand and shows transparency in how the work is done.

6. Team Photos: Introduce your team members, especially those who interact with customers or are involved in the installation process. Introducing the team fosters trust by putting faces to the company name. It also emphasizes the company’s culture and values.

7. Environmental Impact: Images that depict the positive environmental impact of using solar energy, such as reduced carbon footprints. Highlighting the positive environmental effects of solar energy can appeal to environmentally-conscious consumers and underscore the broader mission of your company.

8. Events and Workshops: Photos from community events, workshops, or seminars the company might host or attend. Demonstrating active community engagement and education efforts positions your company as an industry leader and trusted resource.

9. Awards and Recognitions: Any awards or certifications your company has received. Showcasing accolades and recognition can further establish your company’s credibility and expertise in the field.

10. Solar Tech and Innovations: Highlight any new technology or innovative solutions your company is offering. Displaying the latest technology and innovations can differentiate your company from competitors and attract tech-savvy consumers.

Regularly evaluating the content strategy and adjusting based on audience engagement and feedback can help ensure continued success on the platform.

Tip #2: Optimize Digital Ads for Solar Energy Benefits

Why? Digital ads are a powerful tool in your solar energy marketing plan to reach a wider audience so by using them to highlight the benefits of solar energy, you can attract potential customers. They promote brand awareness, which helps set your company apart from your competitors, are flexible and cost-effective, and provide you with an excellent opportunity to educate the public about the benefits of solar power. The best part? Digital platforms provide detailed analytics, allowing you to measure the effectiveness of your ads in real-time. This valuable data can be used to refine and optimize advertising strategies.

How? Use platforms like Google Ads and Facebook Ads to target specific demographics who are interested in sustainable solutions. Craft compelling ad copy that focuses on long-term cost savings, environmental benefits, and energy independence. Here are some examples of effective Google Ad copy that highlights solar benefits while adhering to the Google character limit:

1. “Save Money, Save the Planet! Achieve energy independence with our solar solutions. Get a free consultation!”

2. “Eco-Friendly, Wallet-Friendly! Embrace solar for long-term savings and energy freedom. Discover more!”

3. “Green Energy, Big Savings! Step towards a sustainable, self-sufficient future. Contact us today!”

Tip #3: Leverage SEO for Solar Marketing Strategy

Why? SEO (Search Engine Optimization) ensures your company appears in search results when potential customers look for solar solutions. This is where the majority of your organic traffic will come from. If you’re pondering “How to do marketing for a solar company?” SEO is a cornerstone. Without it, no amount of advertising or word of mouth marketing (WOMM) will prove effective. Bottom line: if your potential customers can’t find you online, they will find someone else.

How? Google (and other search engines) rewards fast, secure, mobile-friendly websites with good-quality content. Regularly publish informative blog posts related to solar energy and ensure they provide the most complete answer possible to the question your customer may be asking. Optimize your website content and copy with industry-specific keywords. By incorporating these keywords in your website’s content, headings, titles, meta descriptions, and even in the URL structure, the website can rank higher in search engine results and increase its online visibility.

Based on the information gathered at the time of writing this article, here are the top 10 keywords that should be included on your solar energy company’s website:

1. Solar energy
2. Solar panels
3. Renewable energy
4. Solar installation
5. Solar power
6. Solar system
7. Clean energy
8. Solar solutions
9. Solar company
10. Sustainable energy

It’s important to conduct additional keyword research specifically tailored to the solar industry to identify other relevant keywords for your target audience. This will help you reach potential customers who are searching for specific solar products or services.

Tip #4: Collaborate with a Reputable Marketing Agency

Why? At its core, marketing is about understanding what consumers want or need and finding ways to meet those needs. This involves researching and analyzing consumer behavior, preferences, and trends. A reputable marketing agency or a specialized solar marketing agency will do the legwork needed to understand the nuances of the industry and craft tailored strategies for your company. They’ll partner with you to develop solar marketing ideas best suited to get your potential customer’s attention. If you’re setting marketing objectives for a solar company, partnering with an agency can help you achieve those goals faster and more efficiently. 

How? Partner with a reputable marketing agency that aligns with your company’s goals and values. Consider using one (or many!) of the methods below to find the best agency suited for your company:

1. Research and Recommendations: Begin with a thorough online search and seek recommendations from peers and colleagues. This initial step helps in shortlisting potential agencies based on their online presence and word-of-mouth reputation.

2. Check Their Portfolio: Reviewing an agency’s portfolio provides insights into their expertise, the quality of their work, and the types of clients they’ve previously collaborated with.

3. Read Client Testimonials and Reviews: Client feedback, both on the agency’s website and third-party review platforms, offers an unbiased perspective on the agency’s performance, professionalism, and results.

4. Understand Their Expertise: Ensure the agency specializes in the specific marketing services you require, aligning their strengths with your business needs.

5. Schedule a Consultation: Meeting with the agency allows you to gauge their professionalism, understand their approach, and determine if they’re a good fit for your business.

Tip #5: Create Engaging Content on Information About Solar

Why? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. For solar companies, content marketing offers several compelling benefits including educating your audience, building trust, and increasing positioning your company as an industry leader. 

How? Just as you develop high-quality content in the form of copy or blog posts for your website or visuals to share on Instagram, develop additional types of content to share across all your digital platforms explaining the benefits of solar energy, the installation process, success stories, and other things your company wishes to share with its customers. This content can include:

• Videos
• Infographics
• Case studies
• E-books
• Podcasts
• Interactive tools
• Newsletters
• How-to guides

As the solar industry continues to grow, so does the competition. By implementing these five actionable digital marketing tips, you can ensure your solar company shines the brightest in the market. Still not sure where to start? Contact Beyond Marketing! We’ll get you headed in the right direction.