Branding
Logo Design & Branding Services
Your brand is not your logo – it’s perception! Your brand tells who you are, what you stand for, and the value you provide. When thoughtfully designed and consistently executed, your brand can serve as your standalone representative, connecting your customer to your brand promise. Creating a strong visual foundation is an imperative that is absolutely worthy of investment.
We can help you put your best foot forward – get in touch!
How We Do Logo Design
Our Design Process
Led by our Brand Strategist, who has more than 20 years of experience in the field, we take great care in developing your logo. We start the design process by answering the question: Who are you? To establish a successful brand, it’s important that we understand your story, your products and services, and your industry. From this attention to detail comes great inspiration, and the end result feels true to your company.
Crafting the Perfect Logo
Step-by-Step
The Beyond Marketing Difference
Budget vs Premium Design
Budget logo creators spit out exactly what you pay for: generic composition, AI-generated clip art, and an arbitrarily-picked typeface. You get a singular file containing an unoriginal “original” without consideration for your logo’s functional aspects or any semblance of a style guide.
This couldn’t be further from how we approach and deliver design at Beyond Marketing.
Our Design Philosophy
At Beyond Marketing, we consider brand identity and logo creation from a holistic perspective. We activate a stringent set of beliefs throughout the creative process – using your unique story as our catalyst.
- We believe the best logos have meaning, and give a nod to the brand story.
- We believe the most valuable meaning isn’t always obvious.
- We believe the best logos are created with both form and function in mind.
- We believe the best designs exemplify visual simplicity and avoid overt illustration.
- We believe the best logo designs avoid chasing trends.
- We believe the best logo designs avoid clichés.
