Adult Enrichment Centers
Personalized Care For People Of All Abilities
Adult Enrichment Centers (AEC) is one of the most respected non-profits in York County. Their important mission is to build innovative communities that foster the independence of individuals with all abilities, so that each individual can live a full life for all of their life.
Having served the community for more than 40 years, they engage three distinct populations across multiple locations. AEC approached Beyond Marketing in 2021 to:
- Rebrand the organization, including program logos
- Provide a comprehensive brand standards guide
- Design a new website
- Clearly define each program to eliminate confusion
Logo Design
If our team has a superpower, it’s listening. Before we endeavored with creating logos, our design and content team visited each of AEC’s centers to listen and learn from the staff and their clients. Seeing the care and passion of the employees made this project personal. We wanted to champion this organization!
We created a logo hierarchy for AEC and its internal brands.
Old Branding
New Branding
Website Design
With updated logos and a completed brand standards guide, our team focused on developing a website that would:
- Clearly communicate AEC’s distinct services
- Be optimized to enable local search for each center
- Elevate AEC’s digital perception with a crisp, clear, distinct design
- Be compatible for people who have a visual impairment
Why AEC Chose Beyond Marketing
Adult Enrichment Centers interviewed six different marketing agencies between Charlotte and Rock Hill. Our client shared with us that they chose Beyond Marketing because of what we did after the initial inquiry and because of what others said about us.
Unlike other agencies who quickly touted what they could do for AEC, the Beyond Marketing team took a different approach. Before offering any marketing advice, we requested an in-person visit to see the organization, gain a better understanding of their needs, and determine if we would be able to exceed their expectations. This impressed AEC’s leadership team.
Additional research led CEO Samantha Kriegshauser to our Google Reviews, our time in the marketplace and legacy of service, and a recommendation from another happy client – United Way of York County.
They took extra time to learn about our work
... and our team and to understand our mission.
“Working with the team at Beyond Marketing was the best experience. They took extra time to learn about our work and our team and to understand our mission. I feel like that extraordinary personal touch really captured the spirit of our agency and it shines in every area of our website and logo. Would highly recommend this team and they will be our first call as we grow.”
