Salt Paper Studio + Productions
Elevate the Brand Story
Salt Paper Studio + Productions is a commercial photography and video production company that provides an unmatched level of service and customization to their clients. They were on this trajectory when we first created a website for them and, after years of successive exponential growth, they were ready for a new site in 2024.
Our mission was to create a new website that would:
- Showcase Salt Paper’s expanded expertise and capabilities
- Incorporate video and gifs as well as photography
- Encompass refreshed, reoptimized copy
- Feature a revamped design appealing to high caliber clients
Enviable Assets
Projects that include top-notch media assets are a dream for the Beyond Marketing team. Knowing we had an unlimited supply of photos and video of the highest quality allowed us to set our layout team loose on the customization capabilities of WordPress.
What’s more, Salt Paper was able to provide us with a stunning, already-edited video to use in the homepage hero. The video provides the perfect first impression – it showcases their studio space, team members at work, behind-the-scenes footage, and breadth of expertise.
Maximized, Minimal Copy
Our copywriting and design teams coordinated closely to keep character count to a minimum. The aim was to let Salt Paper ’s work do the talking. Several pages followed a carefully-calculated format so that the user would engage with the still and motion content first, and know where to look on each page to glean specific information
Collaborative Process
We extend the opportunity to all of our clients to be as collaborative in the website development process as they want to be. Some all but leave us to it, others like to dig down into the details. Not surprisingly, most of our clients in the creative sector like to work shoulder to shoulder with our team on certain aspects of the project.
As was the case during our build of the first Salt Paper site, we “baked the cake” and then Courtney and her team partnered with ours to put the cherry on top of every page.
This is one of the reasons Salt Paper and Beyond Marketing have such a longstanding relationship – we each value the other’s expertise, commitment to stellar customer service, and relentless attention to detail.
The team is relatively small but extremely mighty! They all have their positions and they rock them. I am increasingly impressed with every email and phone call I receive. They’re not only doing everything I’d expect and more, but they’re teaching me the how and why behind it. I could not be more impressed or more grateful for this agency. Cheers to the continued success of this wonderful group of people! It is so well deserved.
— Courtney Swift-Copeland, Salt Paper Studio + Productions