James La Barrie

James La Barrie is originally from the Caribbean island of Antigua where tourism is the predominant industry. He grew up in a family-owned hotel and learned very early on that stellar customer service is at the root of every successful business.

James began his professional career in the golf industry before pivoting to the skydiving industry. He spent a decade as General Manager at Skydive Carolina, growing it from a relatively small skydiving dropzone to an internationally-regarded, multi-million dollar operation.

In 2013, James founded Beyond Marketing with the intention of running a marketing agency built on a solid foundation of Core Values, a culture of service, and a commitment to stakeholder advocacy. Today, Beyond Marketing engages more than 30 full- and part-time employees and contractors and works with clients of all sizes – from startups to trusted brands – located around the world.

James is a regular on industry speaker circuits in the US and in Europe, hosts two podcasts and has been featured on several, and serves on multiple boards. He earned a degree in Business Administration (Business, French, Marketing) from Queens University of Charlotte.