Butler Parachute Systems

Improving the Brand of a World Leader

In the world of emergency bailout parachute systems, Butler is the gold standard for saving lives when things go wrong. Pilots revere this company with hopes of never having to use their products. Under the seats of recreational aircraft or the country’s most elite flying war machines, you’ll find the Butler name.

Upping The Web Ante

Like most companies who make a unique and quality product, Butler has relied on the power of word of mouth for decades. Having a website within such a unique niche never seemed all that important as an industry leader, until it’s realized that your web presence negatively reflects your brand.

Butler Parachute Systems approached Beyond Marketing in 2018 with a need to help rebrand and create a new, visually-strong website. The company had been utilizing the same website since the early 2000’s and years before the invention of the iPhone making their site not friendly to mobile or much else!

Taking the time to understand their products, our design team created their new modern logo incorporating their most well-known product and began creating a site that can only be described as beautiful.

A Happy Customer

Launching Butler’s website was a five-month process from logo concept to reality and we’re proud of the end result. We’re most proud of what our client had to say about us.