Here’s a sobering thought: if you don’t show up within the top three results of a Google search, you’re invisible to the average consumer. Yikes.
There are two little secrets to getting your nose out ahead of the competition – Search Engine Optimization (SEO) and Google AdWords – and we happen to be experts in both. Here’s how we can get you on top with the right people:
Search Engine Optimization (SEO) is the process of optimizing your company’s digital presence in order to improve your rankings for highly searched terms related to your business, products, or services.
SEO is a multi-faceted process that requires optimizing both your on-website and off-website digital assets. Strategic SEO management can substantially grow your online visibility, improve your rankings, and drive traffic to your website.
SEO can be executed in one of two ways – the white hat method (i.e. by the rules) and the black hat method (i.e. the shady way that violates the search engine’s terms of service). At Beyond Marketing, we pride ourselves in operating above board in everything we do. We’ll help you thrive online the old fashioned way: you’ll earn it.
While our team of SEO specialists can take the pain out of understanding and effectively executing SEO, we can’t take patience out of the equation. It’s important to keep in mind that SEO development is ongoing. The quest for the top spot can take time; it’s not attainable (the white hat way) overnight. And once you hit #1, your competitors will be on your heels in pursuit of it. Taking your foot off the gas means slipping down the search results.
Google’s amazing, pay-per-click (PPC) advertising tool allows you to bid on particular keywords so that when your potential new client searches for that term, your clickable ad magically appears at the top of their results.
Effective PPC management can be transformative for your business. We know – because we’ve witnessed first-hand – how efficient and strategic activation of AdWords can increase your web traffic and, subsequently, your bottom line. Offering mega bang for your buck, Google Ads is essential in today’s business environment; you cannot afford to sleep on the opportunity.
At Beyond Marketing, we have a proven track record for boosting Click Through Rates (CTR), identifying correct target keywords, increasing conversion, tracking sales, monitoring click fraud and maximizing client budgets.
We offer free consultations. Connect with us when you’re ready to explore the possibilities of paid search marketing.