A Different Kind of Client
One of the highlights of our job is working with entrepreneurs who are passionate about what they do – from professional kayakers, skydivers and even plastinated anatomy professionals! It never gets boring at Beyond Marketing!
We were honored to work with Jamie Decker of Experience Anatomy to help share her vision that should revolutionize the study of human anatomy. When we first met Jamie for her design consultation she brought with her a human heart to the office! We knew this would be a fun project!
A Business Without Compare
Experience Anatomy is unlike any other company in the world – they are creating a new category and because of this, EA is introducing itself to the medical training industry. Our job is to quickly convey the message of what EA is and what they offer in mere moments to the end user. This is especially important as the concept of EA is so different.
Our first objective is to showcase the products (the anatomy) and then have a clear call to action so the end user can determine what services EA offers.
To do this effectively, we pushed the client to have a photo shoot that better displayed the uniqueness and quality of the anatomy (something a medical professional will instantly recognize) and then quickly show that this anatomy is available for rent.
Great page copy (that’s also optimized for SEO) is an art. Our professional copywriter learned the brand voice of the business owner to effectively convey the vision of the business owner.
A Happy Client
Undeniably, this project was one of the most enjoyable we’ve worked on because of its unique subject matter. We enjoyed working with the owner and we’re happy to say that the client was pleased with the end result, also.