Modernizing a Known Brand
Within the world of skydiving, Wicked Wingsuits is a well-known and respected brand. For the better half of ten years, Wicked Wingsuits was the only company that rented wingsuits to skydivers wishing to explore the amazing world of human flight without having to shell out considerable cash for a starter suit.
As wingsuiting morphed into one of the most popular skydiving disciplines, so did Wicked Wingsuits’ competition. Despite being an industry leader and the most well-known suit rental company, WW’s online presence was in need of an upgrade.
A Fresh Look
The owners of Wicked Wingsuits approached Beyond Marketing with a challenge: modernize the brand, allow users to more easily find the suits they’re looking for and develop a blog that would allow Wicked Wingsuits to become the number one resource for introductory wingsuit skydivers in the world.
A Designer’s Dream
Ask any web designer what they’re looking for in a design project and they will tell you:
- An interesting subject
- Great branding
- Great photography
With Wicked Wingsuits, we had all of the above in spades. Many design projects require hours of creative planning, but this project was like a musician writing a hit song in 15 minutes. With incredible visuals, it was easy to create a beautiful design and convey to the end user how easy it is to rent a wingsuit.