When Jon Huddy of Huddy HealthCare Solutions first visited our office, he was frustrated. “Huddy” as Jon prefers to be called had just worked with a marketing agency on a new website and he was dissatisfied. Every request for an edit seemed “difficult” or couldn’t be implemented the way he desired and the message of exactly what Huddy HealthCare actually did wasn’t clear. During our first meeting, Huddy was asking for a partner that would help him grow and be an advocate for his business. Huddy recognized he needed to optimize his site for search, but because his site was built on a GoDaddy platform, opportunities for search optimization were limited. Instead of implementing marketing strategies to drive traffic to his website, we all agreed that his website needed to be redesigned with a clear message and be strategically optimized for search on Google. Our team and Huddy both agreed that we needed to correct his foundation before we could strategize on driving more traffic to his website.
The Beyond Marketing web department was up for the challenge, but before we were able to begin we had to become students ourselves. Our expertise is not in the medical field, and so we entered into Huddy’s world by sitting in on a virtual presentation to understand just how his team helps various clients. From there, we asked questions – many, many questions and we had many meetings to dig into the nuances associated with his industry. Through this process, we were able to help Huddy present their unique services (there are few in the world that do what Huddy HealthCare does) in simpler terms. Armed with many “aha” moments, we began to breakdown the most essential information into a priority list to be presented on the homepage of the site.
The challenge with Huddy HealthCare Solutions is to simply present their many services which serve multiple audiences. The company is known for Emergency Department design, and this tends to be their calling card, but they do so much more. Our challenge was to identify each user group and present information on the homepage to allow the different user groups to quickly navigate to the information being searched. Once all audiences were defined, the structure of the site became much more clear.
Because Huddy HealthCare’s messaging had always been complicated to understand, our focus was to simplify everything to ensure nothing would distract the user from understanding exactly what Huddy HealthCare Solutions does. Instead of using one large image in the hero area we used several smaller images with key statistics that would resonate with their target audience and help to establish their credibility and expertise. Simplicity is what drove this design and is why we utilized white space in a “less is more” approach where nothing gimmicky distracted from Huddy’s core message. Our focus was to keep all layouts clean and unobtrusive allowing for clear messaging.
Huddy HealthCare Solutions’ website launched on time and the client was thrilled with both the process and the end result as communications between Beyond Marketing and the Huddy HealthCare Solutions team were strong from pre-planning through launch. We are proud of the end result and we’re happy to report that our relationship with Huddy HealthCare Solutions continues today implementing other marketing initiatives.